Case Study: EPOS achieves 160-market global launch in 8 months with Optimizely

EPOS chose Optimizely to support a high-speed global brand launch, rolling out an immersive online experience with unified digital content and commerce

EPOS, the Copenhagen-based audio brand within the Demant group (DKK 14.5 billion in annual revenue), needed to launch a new global brand quickly while unifying digital content and commerce for both B2C and B2B. The challenge was to build a scalable, automated tech and operational backbone that could support sales and leads across 160 markets, 60 currencies and elevated internal processes — all on a tight eight-month timeline.

EPOS chose Optimizely Commerce Cloud (headless API) and integrated ERP, CRM and PIM on Azure with implementation support from Optimizely partner IMPACT. The solution centralized content and commerce, enabled real-time changes to pricing, currencies and product ranges, and delivered a seamless cross‑functional launch into 160 markets in eight months — improving customer experience and earning industry recognition.

EPOS