Case Study: 23andMe achieves faster web performance and improved UX with Optimizely Performance Edge

How 23andMe Improved UX and Web Page Speed

The customer, 23andMe, needed to improve its website's user experience and page speed, particularly on mobile devices where slower network connections can be an issue. To address this challenge, 23andMe partnered with the vendor Optimizely to adopt its Performance Edge product.

Optimizely implemented its Performance Edge solution, which is designed to enhance the speed of web pages running experiments. This implementation resulted in a dramatic performance improvement for 23andMe, increasing mobile web performance metrics by 45.5% and desktop performance by 37.8%.

23andMe