Case Study: AmeriPride achieves 40,000 CSR hours saved annually with Optimizely B2B Commerce Cloud

How AmeriPride saved 40,000 CSR hours annually

AmeriPride, an Aramark company and a leading uniform rental and linen supplier with nearly 130 years in business, serves a wide range of customers with customized rentals, purchases and consumables. The varied buying experiences, manual paper/fax ordering and a complex rental process made it difficult to scale personalized sales channels and placed a heavy burden on customer service teams.

By deploying a single instance of Optimizely B2B Commerce Cloud, AmeriPride launched 150+ customer-branded eStores and a portal for 100,000+ customers, enabling online ordering, custom catalogs, pricing, employee budgets and invoice access. The solution empowered marketing to create sites independently, sped up renting and eliminated paper processes, delivering measurable results: more than $3M per quarter from the company web store, over $10M per quarter from microsites, and roughly 40,000 CSR hours saved annually.

AmeriPride