Case Study: Dovetail Furniture achieves a seamless, personalized digital experience with Optimizely

Dovetail Furniture bring home comforts online with Optimizely

Dovetail Furniture, a company with more than 30 years of growth from a single store to thousands of retailers across North America, wanted to transform its traditional B2B model into a more human-centered digital experience. Using Optimizely, the company set out to create a welcoming online presence for retailers and designers while better reflecting the home-focused feel of its physical showrooms.

Optimizely implemented CMS, Commerce Connect, and PIM capabilities to unify content and commerce, enable personalization, and support dynamic pricing and user roles through ERP integration. The result was a seamless, easier-to-manage website for a lean team of three, with faster product updates, more relevant experiences for different audiences, and a stronger platform for future growth, including content expansion and AI-driven support.

Dovetail Furniture

Marco Mazzoni

Director of Technology and Digital Marketing