Case Study: Liftopia achieves a 23.7% increase in purchases with Optimizely

Ski Deals Site Optimizes Checkout Funnel for SEM Traffic

Liftopia, a marketplace for discounted ski lift tickets, rentals and mountain activities, relied on SEM to send highly qualified searchers to mid‑funnel landing pages. The problem: those pages included a search widget and cross‑sell links that distracted visitors from buying the specific resort deal they came for, so Liftopia sought to increase purchases from SEM traffic by simplifying and personalizing the funnel.

Using Optimizely, Liftopia ran a targeted multi‑page A/B test that removed the search widget and links to other resorts, tailoring the flow to the resort in the ad. After seven days the variation rose from a 5.0% conversion rate to 6.1%—a 23.7% increase—so the team pushed 100% of SEM traffic to the winning experience to capture the revenue uplift.

Liftopia

Dave Nuffer

Product Manager, Liftopia