Case Study: Waukesha County achieves modern, engaging digital services for 680,000 residents with Optimizely

Waukesha County ‘liberate’ their digital services, migrating from Ektron to Optimizely

Waukesha County, the third-largest county in Wisconsin serving about 680,000 residents, faced the challenge of modernizing public-facing and internal digital services while staying within tight budget and procurement constraints. With an aging Ektron platform and a need to respond faster to citizen expectations, the county collected thousands of stakeholder inputs to define a pragmatic, broadly acceptable path forward.

The county migrated its external site and rebuilt its intranet on Optimizely CMS, adding Optimizely Find for fast search and Power BI integrations for data visualization. The new platform delivered faster, more efficient user journeys, generated 3.3 million page views in 2018, earned strong positive feedback from residents and content editors, increased valuable content publishing, and set the stage for future enhancements like payments and document management.

Waukesha County

Dave Kragenbrink

Solutions Administrator