Case Study: Smeg enhances ecommerce experience with Optimizely

Smeg elevates e-commerce experience with Optimizely and UNRVLD

Smeg, the iconic Italian household appliances brand, wanted to strengthen its direct-to-consumer ecommerce presence and improve the user experience on its online store. Working with Optimizely and UNRVLD, Smeg set out to create a bespoke D2C site that better reflected its luxury brand while increasing customer engagement, first-party data, and conversion rates.

Optimizely’s Commerce Connect platform helped Smeg deliver a seamless, premium ecommerce experience with integrated CMS and commerce capabilities, giving the marketing team tools to create immersive content and run smarter campaigns. The result was a more engaging online shopping journey that supported stronger direct customer relationships and positioned Smeg for future D2C growth.

Smeg