Case Study: FLIR Systems achieves 10% decrease in bounce rate and 20% increase in page visits with Optimizely Content Cloud

FLIR Systems decrease their bounce rate by 10%

FLIR Systems, a global leader in thermal imaging and high‑value electronic products, needed a better way to showcase 3,000+ products and guide diverse B2B buyers to the right solutions. They struggled to bring their brand story to life online and sought a customer‑centric commerce platform that could intelligently classify, sort, and deliver tailored experiences based on user intent.

Working with Optimizely Content Cloud on Microsoft Azure and partner Nansen, FLIR redesigned core brand elements—layout, typography, photography and product styling—into a flexible, digitally deliverable B2B commerce experience. The relaunch gave FLIR greater operational control over the buying journey and drove measurable results: a 20% increase in page visits and a 10% decrease in bounce rate.

FLIR