Case Study: Valtech empowers global marketing teams with Optimizely One

How Valtech empowers marketing teams across the globe

Valtech, a global agency with marketing teams across multiple regions, needed a way to scale and coordinate its marketing operations across 17 websites while staying agile. Using Optimizely CMS, Experimentation, and CMP, Valtech aimed to streamline global campaign planning, content creation, website orchestration, and testing, while also exploring AI for localization and translations.

Optimizely helped Valtech build a more connected, marketer-centric ecosystem with modular websites, faster landing page launches, and easier cross-team collaboration. The result has been improved agility and workflow efficiency, with Valtech using Optimizely to support quicker experimentation, faster updates, and more independent execution for its global marketing team.

Valtech

Mattias Malmer

Head of Global Marketing