Case Study: Rocksbox achieves a 25% increase in member feedback and a 99% conversion lift with Optimizely

Rocksbox increases customer feedback by 25%

Rocksbox is a subscription jewelry service that pairs personal stylists with AI-driven recommendations. Facing the twin challenges of educating customers about a new shopping model and controlling rising acquisition costs, the marketing team needed to boost conversions, improve retention, and increase member feedback to guide product and marketing decisions.

Under VP of Marketing Erin O’Leary, Rocksbox adopted a formal experimentation program of rapid, two-week tests across three teams to reshape the acquisition funnel and overhaul the member feedback experience. The iterative experiments and new positioning delivered a 99% conversion lift and a 25% increase in member feedback submissions, while fostering cross-team collaboration and a data-driven culture.

RocksBox

Erin O’Leary

Vice President of Marketing