Case Study: AGI achieves 15.6% lower bounce rates and 306% more page views with Optimizely Content Cloud

AGI decreases bounces rates by 15.6%

Ag Growth International (AGI) is a global leader in grain-handling equipment serving farmers, dealers and large engineering buyers across six continents. Faced with widely varying market needs and a fractured digital footprint—42 separate web properties, five languages and six different platforms—AGI struggled to deliver coherent, localized customer experiences and efficient global content management.

AGI consolidated its web presence on Optimizely Content Cloud (hosted on Azure) with implementation support from Apply Digital, using a single, flexible CMS and personalization tools to tailor journeys by product line and geography. The unified platform boosted engagement and efficiency: time on page rose 40.7%, page views increased 306%, and bounce rates fell 15.6%.

AGI

David Postill

Senior Vice President Marketing & Customer Experience