Case Study: Dun & Bradstreet achieves launch of 18 localized sites and unified web management with Optimizely

Dun & Bradstreet - Customer Case Study

Bisnode, now part of Dun & Bradstreet, is a global provider of mission‑critical data and insights that help companies find and manage customers and make data‑driven decisions. After consolidating many brands under one strategy, Bisnode needed to synchronize multiple country sites onto a single CMS to achieve brand consistency, allow local adaptations, improve web management efficiency and support integrations with third‑party systems — all while driving thought leadership and sales.

Working with Optimizely partner Niteco, Bisnode built a common Optimizely CMS core and launched 18 localized websites, each adapted for local markets. The solution used Optimizely Forms, Instant Templates, Optimizely Find, ImageVault Cloud, Google Analytics/Tag Manager and other integrations to streamline content creation, search and asset management; the consolidated platform improved manageability and scalability, and further rollouts plus CRM and marketing‑automation integrations are planned.

Dun & Bradstreet

Daniel Nyberg

Marketing Technologist