Case Study: Nobia increases organic traffic by 30% with Optimizely

Nobia - Customer Case Study

Nobia, Europe’s leading kitchen specialist, needed to replace a disjointed network of separate brand websites built across different platforms and suppliers. Working with Optimizely and its platform, Nobia aimed to turn a static catalog into a more flexible, future-proof lead-generation and customer-experience tool.

Optimizely helped implement the Hercules platform on Optimizely CMS, with integrations for commerce, analytics, booking, and customer collaboration workspaces. The result was a common enterprise solution across Nobia’s brands, and it delivered measurable impact: organic traffic increased by about 30%, and total appointment bookings rose by 20% through simpler workflows and more targeted digital marketing.

Nobia