Case Study: SPI Health and Safety achieves omnichannel ecommerce and a 32-point digital NPS lift with Optimizely B2B Commerce Cloud

SPI Health and Safety optimizes with B2B Commerce Cloud

SPI Health and Safety, a Québec-based distributor with over 20 locations that supplies PPE, training and consulting services, needed to modernize its ecommerce to meet evolving B2B and B2C expectations. Their legacy platform restricted warehouse management, product display options, search and navigation, and stalled market growth, so SPI prioritized an omnichannel strategy to better serve customers and support expansion.

Working with Absolunet, SPI migrated to Optimizely B2B Commerce Cloud and implemented inRiver PIM in under a year, adding features like quick order, order approvals, multi–bill-to, improved search and filters, simplified navigation and a seamless responsive checkout. The new site made transactions easier, increased digital NPS by 32 points, boosted customer loyalty, and set the stage for PunchOut support, richer product content and personalized experiences.

SPI Health and Safety

Isabelle Delphine

Marketing and eCommerce Director