Case Study: VeggieTales achieves 38% increase in revenue per visitor with Optimizely

These A/B Tests Increased Revenue Per Visitor for VeggieTales by 38%

VeggieTales, the long-running children's entertainment brand, wanted to systematically optimize its e-commerce store (store.veggietales.com) to boost revenue and conversions. They partnered with Blue Acorn and used Optimizely-driven A/B testing to identify where the site was underperforming and what to prioritize, focusing on Revenue Per Visitor (RPV) as the primary KPI.

Blue Acorn ran tests across category, product, checkout, homepage and mobile experiences—removing distracting banners, improving spacing and CTAs, streamlining the checkout, highlighting social proof, and implementing a mobile-themed UI. Those changes became permanent after reaching significance and produced a 38% year‑over‑year increase in sitewide RPV and a 42% increase in conversion rate, with page-level lifts such as +17.4% (category), +13.9% (product), +14.3% (checkout), +36.8% (homepage) and +28.1% (mobile).

VeggieTales