Case Study: Thermon achieves scalable digital commerce with Optimizely

Thermon Leading manufacturer set about strengthening their B2B proposition with Optimizely

Thermon, a B2B manufacturer of industrial process heating solutions, needed to modernize its digital presence and support B2B commerce after relying on a homegrown platform with no CMS or commerce capabilities. To address this, Thermon partnered with Optimizely and Guidance to find a more robust, scalable content management solution.

Optimizely Content Cloud was implemented to give Thermon easier content management plus advanced functionality for personalization and commerce. The result was a more scalable digital foundation aligned with Thermon’s growth plans, helping position the company as a more innovative and efficient manufacturer with a stronger digital presence.

Thermon

Lance Bielke

Manager, Marketing Communications