Case Study: Sodexo doubles campaign execution with Optimizely Welcome

How Sodexo doubled execution by integrating campaign planning and centralizing asset management with Welcome

Sodexo, a large manufacturing and distribution company, faced challenges with collaboration and efficiency across its global marketing teams. They were using generic project management tools that lacked integration, created manual processes for asset management, and slowed down their campaign time-to-market. To address this, they turned to Optimizely and its product Welcome to create a more unified and effective martech stack.

Optimizely implemented Welcome to serve as a centralized platform for Sodexo's marketing planning, production, and asset management. The solution provided dedicated workspaces for campaign planning, streamlined workflows for content creation, and a shared library for digital assets. This allowed the teams to double their campaign execution year-over-year, running over 100 campaigns in 2020, while significantly improving collaboration and content reuse across the global organization.

Sodexo

Marianne Goguillon

Senior Vice President of Global Digital Marketing