Case Study: re:member delivers seamless, personalized mobile experiences to 2M customers with Optimizely

re:member creates a meaningful experience for 2M customers

re:member, part of EnterCard Group AB, serves nearly 2 million customers in Norway, Sweden and Denmark with credit cards, consumer loans and a rewards program. They needed a mobile-first, regionally responsive website that delivers a consistent, personalized experience across devices and helps customers quickly find the right product and benefits.

Partnering with Knowit and using Optimizely Content Cloud, re:member implemented responsive sites and built-in personalization that identifies visitors by product, traffic source and past behaviour to surface relevant content. The result is a seamless mobile/desktop experience, easier content management for the digital team, and measurable improvements in engagement as personalized messaging highlights product features and drives more informed customer actions.

re:member

Steffen Quistgaard

Web Specialist