Case Study: Dillon Supply achieves a better customer experience with Optimizely B2B Commerce Cloud

Dillon Supply goes beyond products and transactions

Dillon Supply is a wholesale distributor of industrial safety, storage and handling, and metal equipment with more than 20 locations serving manufacturing, construction, administration and other markets. Committed to relationships that go beyond transactions, the company needed to improve how customers interact with their business after using an underinvested eCommerce platform for about 12 years that no longer met their needs.

Dillon Supply evaluated three platforms and implemented Optimizely B2B Commerce Cloud to modernize its digital experience. Since the switch, internal sales teams and customers have reported positive feedback—users cite intuitive navigation and an overall improved customer experience that helps Dillon better serve clients today and into the future.

Dillon Supply