Case Study: Motoral achieves 12.5% of orders through AI-powered recommendations with Optimizely Personalization

Motoral supplies 12.5% of orders through recommendations

Motoral is a Finnish wholesaler (est. 1940s, ~€70M turnover) supplying vehicular and transport products to over 9,000 business customers across 25,000 SKUs and roughly 100 million customer‑specific price combinations. The company needed a B2B commerce platform that could handle complex, account‑level pricing and different customer catalog experiences — from large industry buyers to small garages — without resorting to makeshift solutions.

By adopting Optimizely’s Customer‑Centric DXP (B2B/B2C Commerce and Personalization, including Email Recommendations), Motoral personalized storefronts, automated product recommendations and emails, and updates nightly across its pricing matrix while leveraging Optimizely’s AI and analytics to guide sales. The result: recommendations drive 12.5% of orders, email recommendations deliver up to 4× more clicks than manual campaigns, and sales teams benefit from targeted lists and improved online and field selling efficiency.

Motoral

Henri strom

Development Manager