Case Study: Reyes Beverage Group achieves a 22% sales increase with Optimizely

Reyes Beverages Group increases sales by 22%

Reyes Beverage Group, North America’s largest beer distributor operating from 23 warehouses and serving over 70,000 retail accounts, needed to modernize a clunky wholesale ordering portal. Low adoption meant customers frequently bypassed the site and called account managers, reducing self-service, slowing orders, and limiting operational efficiency.

Partnering with Optimizely’s Digital Experience Platform and implementation partner Verndale, RBG rebuilt beerline.com and integrated back-office pricing and inventory for a faster, more user-friendly commerce and content experience. The relaunch increased usership by 18%, product page views by 28%, shopping cart pageviews by 22% and internal search usage by 7%, while delivering a scalable foundation for personalization, multilingual expansion and future AI-driven upsell features.

Reyes Beverage Group