Case Study: Optos (world-leading eye-care device provider) achieves a fit-for-purpose B2B commerce platform and dramatic engagement gains with Optimizely

Optos - Customer Case Study

Optos, a world-leading maker of medical imaging devices for eye care professionals, faced a rapidly growing and changing B2B customer base and needed to completely overhaul its Customer Portal and commerce capabilities. Previously on Episerver but lacking a modern digital infrastructure, the company—spurred by its acquisition by Nikon—sought a fit‑for‑purpose B2B commerce platform to scale and better serve customers.

Optos migrated its digital properties to the Optimizely Cloud, deploying Commerce Cloud, Marketing Automation and Content Recommendations to enable personalization, automated campaigns and robust order fulfillment. The platform drove dramatic engagement gains (click‑through rate 32.4% vs. industry 2.25%; unique open rate 59.8% vs. 21%), increased operational efficiency, and allowed Optos to pivot to a fully digital customer experience with strong partner support.

Optos

Sharon Shepard

Director of Digital Marketing