Case Study: Marginalen Bank achieves stronger customer engagement and brand growth with Optimizely

How Marginalen Bank enhanced customer experience and engagement with Optimizely

Marginalen Bank, a financial services provider, was looking to strengthen its digital presence and improve the customer experience across its app and website. To support its digital transformation, the bank turned to Optimizely and used Optimizely 12 with CMS headless to create a more flexible, seamless experience and make content updates easier.

Optimizely helped Marginalen Bank launch a new brand and digital platform that increased brand awareness by 30%. App downloads grew from 30,000 to more than 100,000, and monthly app usage rose by 25%, while customer feedback was also built into product development to improve satisfaction and engagement.

Marginalen Bank