Case Study: The Granite Group achieves over 50% increase in online orders with Optimizely B2B Commerce Cloud

The Granite Group increases online orders over 50%

The Granite Group, a top-40 plumbing, heating and PVF wholesale distributor serving New England with 30+ branches and 400 employees, faced a customer-experience problem: their ERP-driven web portal was built from the inside out, caused 80% abandonment and low adoption, and couldn’t support the rich cataloging, images, taxonomy or scalability customers expected. They needed a modern, intuitive eCommerce platform that integrated with their Infor SX.e ERP and could shift business from costly full-service channels to efficient self-service.

The company implemented Optimizely B2B Commerce Cloud to deliver a customer-first online experience with a robust catalog and seamless ERP integration. As a result, online orders increased more than 50% year-over-year, the site now operates 24/7 freeing sales reps to focus on higher-value work, and eCommerce is projected to account for up to 20% of revenue, supporting ongoing growth and improved customer service.

The Granite Group

Coburn Flannery

Director of eBusiness