Case Study: The Landmark Trust boosts mobile revenue by 83% and increases conversions with Optimizely

The Landmark Trust uses digital to serve a charitable cause

The Landmark Trust is a UK building conservation charity that preserves historic properties and operates them as holiday lets, hosting over 70,000 guests a year across 200 buildings. Facing the need to future-proof its digital estate, boost booking conversions and attract a younger audience, the Trust engaged Optimizely partner Netcel to migrate and upgrade its Optimizely CMS and deliver a mobile‑responsive user experience.

Netcel implemented an upgraded Optimizely CMS and a responsive front end with targeted, iterative improvements (for example, a redesigned header and optimized booking flows). The changes delivered fast ROI — a six‑week payback — and measurable gains: 15% faster page speeds, 83% increase in mobile revenue, 20% and 27% reductions in desktop and mobile bounce rates respectively, and a 9% uplift in conversion rate, with Netcel continuing as a strategic partner for ongoing enhancements.

The Landmark Trust

Alice Evans

Marketing Manager