Case Study: Home Franchise Concepts achieves 490% lift in request pageviews with Optimizely

Home Franchise Concepts see 490% lift in request pageviews

Home Franchise Concepts (HFC), a franchisor with more than 1,400 home‑services locations, needed a modern, scalable website for its flagship Budget Blinds brand that would enforce national brand standards while allowing local franchises to customize content. They wanted an easy‑to‑use platform for marketing, built for personalization and future commerce opportunities.

Partnering with Verndale, HFC rebuilt budgetblinds.com on Episerver/Optimizely, implementing default national content with localized overrides, smart replacement tokens, dynamic sitemaps, and integrated tracking/forms in a co‑developed modern UX. The relaunch drove measurable gains—>18% more users, >40% more mobile sessions and a >490% increase in consultation request pageviews—while simplifying franchise site deployment and creating a scalable platform for additional brands.

Home Franchise Concepts