Case Study: CASETiFY achieves 50% efficiency gains with Optimizely Intelligence Cloud

CASETiFY drives efficiency by 50% with experimentation

CASETiFY, a 10-year-old Los Angeles and Hong Kong–based brand known for customizable phone cases, was scaling into new markets and partnerships and wanted to use experimentation to improve conversion rates. Their initial tools were difficult to use, required senior developers to run tests, produced slow and inaccurate data, and prevented them from achieving their goal of running 5–6 experiments per week.

By adopting Optimizely Intelligence Cloud’s server-side experimentation and integrating it with their database, CASETiFY eliminated data-checking and latency issues and empowered nontechnical team members to run tests. The company now operates at least 50% more efficiently, runs continuous real-time experiments, and has built a data-driven culture that improves customer experience, product development, and mobile engagement (including their CASETiFY Colab app).

Casetify

Beatrix Wong

Head of Ecommerce