Case Study: Lifeproof achieves a 19% revenue lift and scalable testing program with Optimizely

Building A Data-Driven Testing Culture From the Ground Up

Lifeproof, an e‑commerce maker of protective phone and tablet cases, needed to scale a cost‑efficient conversion rate optimization program after finding its homegrown testing platform difficult to develop and lacking needed functionality. They engaged Digital Operative and adopted Optimizely to enable faster, more flexible testing and to build a data‑driven optimization culture across analytics, marketing, design, UX and strategy teams.

Digital Operative ran three types of tests with Optimizely — quick “low‑hanging fruit” changes (e.g., changing the nav CTA from “Shop” to “Shop Now,” which drove a 12.8% increase in clicks and about a 16% lift in monthly revenue projections), branding‑minded CTA experiments, and pre‑launch tests that caught harmful changes (pre‑checking an upsell reduced revenue projections by 11%). The program produced a scalable testing process, a reported 19% lift in revenue, strengthened branding, and regular organizational adoption of testing.

Lifeproof

Eric Hanser

Director of Digital Strategy and Planning, Digital Operative