Case Study: Copenhagen Airport achieves a unified, personalized customer journey with Optimizely

Copenhagen Airport - Customer Case Study

Copenhagen Airport, the largest airport in Scandinavia, needed to improve its digital customer experience and help travelers make faster decisions around duty-free shopping, flight information, and parking. The airport turned to Optimizely to support a more connected online experience across key touchpoints for passengers, shoppers, and parking customers.

Optimizely, working with partner Valtech, delivered a unified platform for shopping, flight and passenger information, parking, lounge details, and special offers under a single sign-on. The result was a smoother, personalized omni-channel journey that increased engagement and business opportunities; Copenhagen Airport also reported spend at about 2.5 times higher from customers who used the online touchpoints and arrived better prepared to shop.

Copenhagen Airport

Jonas Müller

Head of eCommerce