Case Study: Clover achieves 4x experiment velocity and increased digital acquisition with Optimizely

Clover ring up digital growth with experimentation

Clover is a cloud-based Android point-of-sale platform launched in 2012 that processes over $133 billion annually across nine million daily transactions on a million devices. Its Digital Growth team, responsible for optimizing customers’ digital experience, needed a partner to build a high-velocity experimentation program that would reduce reliance on developers and enable faster, more reliable decision-making on dynamic web properties.

Clover implemented Optimizely (Web and React) plus the Optimizely Stats Accelerator/Engine and integrated Heap to capture real-time business data without developer effort. After replacing Adobe Target, the team saw a roughly fourfold increase in experiment velocity, stronger confidence in experiment results and false-discovery control, reduced technical bottlenecks, and measurable gains in digital acquisition among SMB merchants on clover.com.

Clover