Case Study: Quip increases average order conversion and customer lifetime value with Optimizely

Quip increases average order conversion and improves customer life time value with Optimizely

Quip, the direct-to-consumer oral care and subscription brand, wanted to scale experimentation across teams and speed up testing as it grew. Using Optimizely’s experimentation platform, including Web Experimentation and Feature Experimentation, quip aimed to validate ideas faster, improve conversion, and strengthen customer lifetime value.

Optimizely helped quip build a company-wide experimentation culture with easier self-service testing, feature flags, and integrations with Segment and Contentful. The results included more than 60 experiments launched, A/B tests running 40x faster, and a 4.7% increase in order conversion rate for the described use case, along with higher purchase units and subscription units per transaction for refill products.

Quip

Timothy P

Director of Digital Product