Case Study: Young Specialties achieves scalable, ERP-integrated online sales with Optimizely B2B Commerce Cloud

Young Specialties drives online adoption with B2B Commerce Cloud

Young Specialties, a long-established maker and distributor of orthodontic and dental supplies known for its dual-head and personalized toothbrushes, faced a digital challenge as buyers shifted to web-based purchasing and consolidation changed the customer base. Their legacy eCommerce system was hard to manage, required external consultants, wasn’t integrated with their ERP, and created manual order entry, pricing/inventory mismatches and a complex process for customizable products.

Implementing Optimizely B2B Commerce Cloud integrated their storefront with the ERP, eliminated manual order entry and data mismatches, added an online product configurator and automated personalization, and gave the team an easy-to-manage admin console. The result: faster internal changes, a smoother online buying experience, better support for growth through acquisitions, and a platform positioned to help them double online revenue.

Young Specialties

Scott Leece

Vice President Business Process Optimization