Case Study: Toyota New Zealand Limited achieves anticipatory customer engagement and a unique digital buying experience with Optimizely Commerce Cloud

Toyota New Zealand anticipates customer requirements

Toyota New Zealand, one of the country’s most reputable and best-selling automotive brands, needed to better anticipate customer needs and deliver a consistent, convenient buying experience across consumers and its dealer network. The challenge was to serve the right content and commerce options in the customer’s moment of need and on their channel of choice.

By adopting Optimizely Commerce Cloud, Toyota NZ built a powerful digital commerce platform that personalizes and streamlines the buying journey for both customers and dealers. The solution enables the company to anticipate requirements, serve relevant experiences across channels, and strengthen engagement—positioning Toyota NZ for continued digital growth.

Toyota New Zealand Limited

Shaun Crooks

Head of Interactive Marketing