Case Study: DriveTime achieves 20% jump in CTA click conversions with Optimizely

Drive Time CTA variation drives 20% jump in click conversions

DriveTime, a large auto retailer, faced a cluttered homepage and limited experimentation tools that hampered customer acquisition and conversion while requiring heavy developer involvement. Their previous platform didn’t provide the rich, fast analysis they needed, and the team needed a way to test deeper in their products and tech stack.

By adopting Optimizely Web and Full Stack, DriveTime quickly ran experiments—one mobile homepage variation that removed excess content produced a 20% jump in CTA click conversions. Full Stack’s code-based feature variables, feature flags, and shared Stats Engine delivered faster, trusted results, easier implementation of winners, and flexible targeting (for example, a COVID-19 banner), enabling the team to scale more sophisticated tests around inventory and vehicle impressions.

DriveTime

Maddie Reichman

Application Developer II