Case Study: Napoleon achieves a unified online dealer experience and faster ordering with Optimizely B2B Commerce Cloud

Napoleon brings all business online with Commerce Cloud

Napoleon, a longstanding North American manufacturer of grills, fireplaces and outdoor living products, needed a modern online channel for its extensive dealer network. The company sought a cloud-based, mobile-responsive platform that would consolidate numerous unmanaged sales sites and give dealers 24/7 access to product details, availability, order status and account activity from the retail floor or HQ.

Napoleon implemented Optimizely B2B Commerce Cloud, unifying 17 disparate sites into a single platform that streamlines ordering and inventory management. The rollout eliminated email and fax orders, cut call‑center phone orders nearly in half, sped up sales and lead times, improved service levels and customer satisfaction, and delivered payback on the investment within eight months.

Napoleon

Jean-Louis Marin

Vice President Information Technology