Case Study: Diligent achieves scalable, AI-powered content marketing with Optimizely Opal

Diligent Steps into the Agentic AI Future with Optimizely Opal

Diligent, the global leader in governance, risk and compliance technology, needed a way to scale its content marketing program across multiple business lines, regions, and audiences. Its distributed team was slowed by manual processes and fragmented tools, making content creation, reviews, and campaign tracking time-consuming and difficult to manage. Optimizely helped Diligent address these challenges with Optimizely Content Marketing Platform (CMP) and its AI, Opal.

Optimizely implemented agentic, AI-powered workflows that streamlined brief creation, content drafting, and campaign planning, reducing tasks that once took hours or days to near-instant execution. With Optimizely Opal, Diligent accelerated production of brand-approved briefs, articles, and social content, and is extending automation to weekly content reports and campaign workflows. The result has been faster turnaround, greater scalability, and a more efficient go-to-market motion.

Diligent

John Habib

Director, Content Strategy