Case Study: SeeClickFix achieves an 8.3% engagement increase with Optimizely

How SeeClickFix Improved Engagement By Reducing Visual Clutter

SeeClickFix, a New Haven startup that connects residents with local governments to report non-emergency community issues, faced a design dilemma on its homepage: a visually impressive real-time Google Map showcased activity but might be distracting users from the search box and reducing engagement. CEO Ben Berkowitz wanted to settle internal debates with data rather than opinion, so the team tested a minimalist alternative.

Using Optimizely they removed the map to focus attention on the search box and measured visitor interactions; the new design raised overall engagement by 8.3%. Beyond the lift in product usage, the experiment helped shift company culture toward data-driven decisions, validating the value of running even small tests to resolve debates and improve the user experience.

SeeClickFix

Ben Berkowitz

Chief Executive Officer