Case Study: Global Credit Union increases site engagement 20% with Optimizely

Global Credit Union increases site engagement by over 20%

Global Credit Union, one of the largest credit unions in the U.S., needed a more scalable, secure website that could support faster content updates, better internal workflows, and geo-targeted messaging across its western markets. Its previous on-premise site limited marketing agility and made it difficult to communicate timely, relevant information to members and prospects. The organization turned to Optimizely, using its Digital Experience Platform, Web Experimentation, and related content capabilities.

Optimizely helped Global Credit Union relaunch on a more flexible DXP with multi-author publishing, analytics, personalization, and experimentation tools. Working with implementation partner Extractable, the team improved content operations and launched targeted experiences that boosted engagement by 20%, increased organic search sessions by 10%, and drove more than 50% more traffic to key product pages. Global Credit Union also reported a lower bounce rate and positive member feedback on the upgraded, secure site.

Global Credit Union

Heather Resh

Marketing Operations Manager