Case Study: Laerdal Medical improves customer communication and reduces bounce rate with Optimizely

Laerdal Medical Resuscitating its website with digital transformation

Laerdal Medical, a global provider of training, educational, and therapy products for lifesaving and emergency medical care, needed to replace its outdated homegrown website with a more modern, mobile-friendly platform. The company also wanted a better way to communicate its products and solutions to customers across 29 websites in 18 global markets, using Optimizely DXP.

Optimizely implemented the Digital Experience Platform in two phases, starting with Optimizely Content Cloud and integrating it with Microsoft Azure, ERP, CRM, and marketing automation systems. The new site improved customer communication and editor usability, and Laerdal reported a 28% reduction in bounce rate after launch.

Laerdal Medical

Pål Oftedal

Director Marketing Communications