Case Study: Waytek achieves a 20% reduction in cart abandonment with Optimizely Configured Commerce

Wired for checkout Waytek cuts cart abandonment by 20%

Waytek, a distributor of electrical components for specialty vehicles, needed to replace a 20-year-old, heavily customized eCommerce platform that was slow, fragile, and difficult to manage. The outdated system caused frequent failures and made it hard to support high-mix, low-volume buyers and keep product information current. Waytek turned to Optimizely Configured Commerce to modernize its digital commerce experience.

Optimizely implemented Configured Commerce with integrated PIM, automation, and customer-friendly features like Quick Order and easy access to technical documentation. The new platform streamlined product uploads and improved site speed and search, while helping Waytek cut cart abandonment by 20%—from 50–55% down to 35%—and boost SEO rankings, contributing to increased revenue.

Waytek

Kristi Gloppen

VP of Marketing and eCommerce