Case Study: Vertiv achieves global content personalization and higher engagement with Optimizely

Vertiv - Customer Case Study

Vertiv, formerly Emerson Network Power, needed a flexible digital experience platform to market products in 18 languages while delivering localized, personalized content across regions. Working with Optimizely and implementation partner Luminos Labs, Vertiv also needed a solution that could integrate with its existing tools, including BrandMaker, Okta, and Translations.com.

Optimizely’s Digital Experience Platform was implemented to support a global site hierarchy, regional personalization, and complex product management for Vertiv’s internal teams. The result was stronger engagement, with reported gains of 42% new users on site, 47% overall page views, and 26% on-site sessions, while Vertiv’s Optimizely-powered experience now serves 4 to 5 million visitors annually.

Vertiv

Gary Anderson

VP of Global Marketing