Case Study: Polarn O. Pyret achieves fast, customer-focused omni-channel ecommerce with Optimizely

Polarn O. Pyret Optimizely Digital Experience Platform provides the perfect fit for global retailer

Polarn O. Pyret, a Swedish children's wear retailer, needed a modern, customer-focused omni‑channel experience that tied online and in‑store channels together. Their challenge was to deliver a fast, mobile‑first shopping experience for busy parents, integrate back‑office systems (ERP), support resale of used garments, and give store staff a 360° customer view to enable personalized service.

The company launched on the Optimizely Digital Experience Platform (Commerce Cloud) with Avensia implementing Avensia Storefront and the SCOPE performance framework, plus ERP integration and a mobile‑first design optimized for one‑hand use. The result: one of the fastest retail sites in the Nordics, real‑time unified commerce for staff, improved customer engagement and a strengthened ecommerce channel that is now central to the business.

Polarn O. Pyret

Petra Stenecker

Marketing and Ecommerce Director