Case Study: MVMT Watches Inc achieves 5.5% mobile and 2.2% desktop product-page revenue lift with Optimizely

Mitigating the risk of introducing a new product with testing

MVMT Watches, founded by Jake Kassan, needed a way to boost retention and revenue despite customers buying watches only infrequently. To introduce interchangeable straps without disrupting the buying experience, the team prioritized a data‑driven approach and rigorous A/B testing to validate ideas before fully rolling them out.

Working with BVAccel and using Optimizely, MVMT tested multiple placements on product pages—optimizing desktop and mobile separately—and found that situating the strap upsell in context with the watch increased purchase value. The mobile treatment drove a 5.5% increase in product‑page revenue (about +1.6% conversion), while the desktop winner delivered a 2.2% revenue lift (with a small ~0.4% dip in conversion offset by higher average order value).

MVMT Watches Inc

Jake Kassan

MVMT Watches Inc