Case Study: D'Addario achieves personalized, scalable e-commerce with Optimizely

D'Addario delights audiences through personalization

D'Addario, a family-owned leader in music accessories with over $200M in revenue, 5,000+ SKUs and customers in 130 countries, set out to create a new digital sales channel by modernizing its ecommerce presence. The challenge was to build a scalable, dependable platform that prioritized utility and customer convenience while supporting both B2C and B2B needs.

Partnering with Optimizely and Valtech, D'Addario implemented a flexible commerce ecosystem using Optimizely’s B2C and B2B Commerce products, a refreshed visual experience, near-real-time inventory, and personalized pricing and content. The result is a sustainable ecommerce suite that handles their extensive catalog, enhances personalization and loyalty (via Annex Cloud), and drives repeat purchases without discounting.

D'Addario