Case Study: APTA — American Physical Therapy Association achieves a scalable, member-centric digital experience for 100,000+ members with Optimizely Content Cloud

American Physical Therapy Association gets new user functionality

The American Physical Therapy Association (APTA), which serves over 100,000 members nationwide, needed a more member-centric digital experience with new user functionality and a scalable content platform. To support its education, events, and engagement goals, APTA engaged Optimizely partner Blend Interactive to implement a robust Optimizely solution that could handle its large membership and editorial needs.

Blend delivered an iterative scoping approach and a detailed technical blueprint, working closely with APTA’s agency and Optimizely to align design, requirements, and platform capabilities. Staged training and phased implementation of Optimizely Content Cloud gave APTA scalability, content-performance insights, and a centralized engagement hub for courses, events, and resources—resulting in a more flexible, member-focused site.

APTA