Case Study: Mayrand Entrepôt d'Alimentation increases page views 119% and launches B2B/B2C ecommerce with Optimizely

Mayrand increases page views by 119%

Mayrand Food Depot, a Quebec food wholesaler since 1914 specializing in bulk grocery for B2B and B2C customers, had no ecommerce presence and needed to move quickly to grow market share, simplify large and repeat orders, attract new clients, accelerate checkout and support multi-site expansion. They required a single platform with strong CMS, marketing and robust commerce features to handle tens of thousands of SKUs and complex pricing.

Partnering with Yaksa, Mayrand launched an Optimizely Commerce Cloud site in six months (June 2019), integrating ERP, personalized pricing, predictive search, loyalty, “My Stockroom” and scalable fulfillment features. The result was a modern, high-performing platform that delivered a 119%+ increase in page views, a 16%+ rise in new customer orders, a 73% cart conversion rate and a seamless ERP switch with no downtime.

Mayrand Entrepôt d'Alimentation

Sophie Schwartz

Mayrand Entrepôt d'Alimentation