Case Study: RAKBANK achieves 37% higher engagement with Optimizely

RAKBANK transform their digital presence with Optimizely One, supercharging efficiency, boosting website engagement by 37% and increasing leads by 12%

RAKBANK, one of the UAE’s oldest and most dynamic banks, needed to modernize its digital presence and marketing operations. Its team was working in silos across multiple tools, and its legacy HCL website was slow, hard to update, and limited in functionality. RAKBANK chose Optimizely to replace its outdated CMS and better support content creation, campaign management, and digital asset management.

Optimizely implemented CMP, DAM, and a migration to Optimizely CMS, giving RAKBANK a more connected workflow for planning, creating, publishing, and reusing content across channels. The results included an 18% faster load time, a 6% increase in page views, a 37% increase in engagement time, an 8–12% lift in leads, and about 9 hours of manual work saved per week.

Rakbank

Vibhav Gaur

VP of Media & Analytics