Case Study: Zoopla improves homebuyer experience with Optimizely

Zoopla refines personalization strategy to enhance the homebuyer’s experience

Zoopla, the British property website, wanted to create a more personalized homebuying experience for visitors across web and apps. To support this, Zoopla worked with Optimizely as part of its digital experience and experimentation stack, alongside analytics tools, to better understand customer journeys and improve retention.

Optimizely helped Zoopla run a more refined test-and-learn personalization program, giving teams self-serve access to insights and enabling them to experiment without heavy analyst support. As a result, Zoopla improved team efficiency, freed up time for more strategic work, and strengthened its ability to deliver tailored, frictionless digital experiences at scale.

Zoopla

Veronica Saha

Head of Analytics