Case Study: Moco Food Services achieves 65% of sales through e-commerce with Optimizely

Moco Food Services - Customer Case Study

Moco Food Services, a major B2B food distributor in Australia, needed to move customers away from phone-based ordering and replace its outdated ordering platform with a faster, more engaging e-commerce experience. The company wanted a solution that could better showcase its product range, support search and personalization, and deliver a more consumer-like journey. Moco chose Optimizely and its Commerce Platform and personalization capabilities to help meet those goals.

With Optimizely, Moco created a unified digital experience that connected with payment, delivery, and other operational systems while using machine learning to improve product recommendations and upselling. The results were strong: 65% of orders shifted to the new Optimizely platform within five months, error rates fell by 10%, and internal efficiencies rose by 60%. The new experience also helped Moco drive more purchases and position itself for future growth.

Moco Food Services

Craig Purnell

Chief Operating Officer