Case Study: Beyond Bank achieves 35% higher customer satisfaction with Optimizely

Beyond Bank personalizes digital banking with Optimizely

Beyond Bank, a mutual bank with more than 60 years of history, wanted to bring its relationship-banking approach into the digital space. The bank needed a more personalized, intuitive website experience that could improve customer self-service, support compliance, and align with its long-term digital strategy. It partnered with Optimizely, using Optimizely’s Content Management System and ODP to modernize its online experience.

Optimizely helped Beyond Bank redesign its website around personalization, experimentation, and customer behavior insights, supported by digital agency Orchard. The new experience streamlined content, improved usability, and enabled targeted optimizations for different customer segments. The results included a 33% drop in support calls, doubled product visibility, and a 35% increase in customer satisfaction, showing the measurable impact of Optimizely’s solution.

Beyond Bank

Christopher Filosi

Product Manager